Why Do People Follow The Crowd?

How To Avoid The Bandwagon Effect?

Afshara

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Photo by Karsten Winegeart on Unsplash

The Bandwagon effect is considered a cognitive bias. This effect influences people’s thinking processes and behaviour because they assume that others are behaving similarly. For instance, people might adapt to a certain social trend merely because other people are following it.

Examples:

  • In terms of the political scenario, people are inclined to support and elect the candidate they believe would win the election.
  • In terms of social media scenarios, most of the time, people are influenced by others when it comes to sharing and engaging posts on social media.

The reasons behind the bandwagon effect

People and their behaviour are significantly impacted by societal pressure and standards. But other aspects highly influence the bandwagon effect:

Group thinking mentality

This can be explained with the scenario of following trends. If a majority of people follow a trend, there is a possibility that more people will tend to follow that trend. People usually do this as they feel pressure to comply. This is why the bandwagon effect is very easy to establish.

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Afshara

Ph.D. Candidate (Mgmt)| Educator |Content Writer | Writing about things that intrigue my curious mind | https://beacons.ai/afshara17